4 Videos Contractors Should Use to Promote their Projects

No matter what industry it is, contractors are incredibly busy. From answering client emails to managing projects, running a contracting business is time consuming. Where do you find the time for marketing?

In my 7 years of working with contractors as a videographer, I have found that one of the best ways to market your business is by focusing on the projects that you are already working on. I film real employees working on real projects to create videos of your real work that can be used to advertise your business on social media, increase SEO and visibility on your website and build a portfolio that you can use to pitch to prospective clients.

Here are 4 videos that I have identified that can be made from any project that you are working on.

Project Video

The project video details your projects from start to finish. It takes footage from before the project started, during the project while your team is working it, and after the project is finished with an added interview from someone on your team detailing the scope of work, any problems you solved for your client, and why you are proud of this project.

The project video is great for building a portfolio of work on your website or YouTube channel. You can send a link to prospective clients during the bidding process to show your client real results from real projects. This gives you an added layer of trust and accountability that can help you win more bids.

Project Highlights

Project highlight videos are shorter clips created from footage captured during your project to advertise your work on your website and social media profiles. The focus of these videos is to quickly capture a viewers attention with interesting shots of your work that make them want to learn more about your business.

Before and After

The before and after video is a transition video that quickly shows the results of your project. This video can be used on your website and on social media to reach more clients.

Customer Testimonial

Customer testimonials are one of the most powerful and effective marketing tools that a company can use. One of the first places a client will look before they even talk to you are your reviews. In the customer testimonial video, we allow the client to give their side of the story on the project. They can detail what issues they were having before they contacted you, why they decided to choose your company for the job, and why they are happy with the results. The customer testimonial video is a great way to build trust with prospective clients because you aren't selling yourself, the client is.

This video is great to post on your social media platforms where potential clients might see it and provides an opportunity for your client to share the video with their network.

Book your Project Video Package

By using this framework, we are making video marketing simple. We are using the work you already have to generate more work for you in the future. By creating these videos for my clients, I have seen trust and community built between contractors and their clients, an increase in engagement on social media platforms, and an increase in recruitment for workers who are excited that the company is investing in marketing their work.

Let's work together to create a video marketing package so you can win more bids with the projects you are already working on. You can contact me directly at Jacobstewart.film@gmail.com or fill out the form on my website for a quote!